914 Rubber
LOGO DESIGN BRANDING ILLUSTRATION
914 Rubber is a small automotive repair business located in Hillsboro, OR. 914 Rubber specializes in repairing 914 model Porsches. The company was looking to update its logo and branding across multiple print and digital assets.
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I was responsible for designing and delivering an updated brand guideline, making and delivering a modern logo, and creating illustrations for apparel and sticker designs.
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Creating an updated logo and brand story that stays loyal to the mission and culture of the company’s current brand, while introducing a new look and feel to its customers.
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Create a minimal and sleek design that was visually attractive to the desired demographic, and have a long-term impact for company growth that keeps their brand current and professional.
Brand Color Scheme
Color psychology is hugely important for any logo or branding project. Each color has specific connotations attached to it, and these connotations can induce certain emotions when people interact with color. Considering 914 Rubber was all about taking action. Red seemed like a great choice. Red plays into energy, danger, strength, power, determination as well as passion, and desire. Black complimented this with contrast. Black also is known to be modernistic and cutting-edge, which would allow the brand to come into the present times.
