Ashling Partners
CAMPAIGN I ANIMATION I UIAshling Partners—is one of the largest intelligent automation (IA) service providers in North America—reached out to the SmartBug team to help them make a mark on the conference, increase MQL numbers from the previous year, and contribute to their MQL goal for the second half of the current year. I was the lead designer for this conference campaign.
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For this project, I was tasked with designing all of the visual content for the conference, including: website (UI), editorial, email and animation design.
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They experienced lower-than-expected booth visitor rates at the previous year’s conference, Ashling Partners needed a solution to draw in more leads with potentially excellent matches (considering the organizations in attendance).
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The team and I locked in on an interactive “experience” through the world of automation called Automation Around the World. Conference-goers checked in at different Ashling Partners events to get four passport stamps by scanning a QR code to enter to win “Two Tickets to Paradise” (two flights to the Caribbean).
Create Interactive Design
To get fast-tracked to all four stamps, users could stop by and scan the QR code at their main booth (“Base Camp”).
As soon as an attendee checked in from a QR code, the journey primarily took place in HubSpot’s Marketing Hub.
“The last-minute change to have contacts upgrade to first class worked out well. We were able to highlight to our sales team the first contacts to prioritize reaching out to following the event.”Mike DeLeonardis, Chief Growth Officer
QR code made, specifically, for Ashling Partners at Forward 5
Animation Engagement
We included Lottie animations on all 5 Landing pages for the conference website to enhance user engagement and provide a dynamic visual experience to enhance the overall experience and memorability for the Ashling Partners brand.
See examples below:
To learn more about the success of this campaign, please follow the link to the SmartBug Media website