Tailored by Taylor

LOGO DESIGN BRANDING

Tailored by Taylor is a small fashion business located in Portland, OR. Tailored by Taylor aims to attract an audience between the ages of 18-30 years of age. The owner approached me to create the logo and branding assets for their company.

For this project, I was tasked with designing the final logo option, creating the presentation for the client, and making the brand guidelines.
Create a new logo mark and branding system that helps attract a narrow audience of 18-30-year-olds.
Create a timeless mark that outlines what the company’s mission is about and attracts the correct audience to the brand.

Brand Color Scheme

Color psychology is hugely important for any logo or branding project. Each color has specific connotations attached to it, and these connotations can induce certain emotions when people interact with color. Because Tailored by Taylor was wanting to attract a younger audience, I decided to use a neutral coral color palette for the brand. Not only does this color evoke kindness and playfulness, but also sustainability and organic beginnings.