Aviva Health

LOGO DESIGN BRANDING

I Collaborated with a team of designers to help rebrand and rename Umpqua Community Health Center into Aviva Health. Aviva Health provides primary medical, dental, and behavioral health services at eight locations throughout Douglas County, OR. My logo was the final mark chosen.

For this project, I was tasked with designing logo options, creating the presentation for the client, and making the brand guidelines.
Create a new logo mark and branding system that helps attract new patients while creating continued trust with current patients.
Design a strong logo mark and brand that demonstrates trust, loyalty, and professionalism, while generating greater brand awareness for the client.

Conceptualization

After the client meeting, the research and ideation come to life. During this process, I am focusing on the keywords that the client has expressed, as well as, the look and feel the company wants to convey. Below you can see rough drafts of what may become the final design.

Brand Color Scheme

For this client - loyalty, trust, and care were at the forefront. The color blue plays into this, conveying a calm serenity over intensity or passion from red or yellow. The secondary colors were sky blue and green. These colors aid the client’s look and feel of harmony, growth, and care.