Student Activities

GRAPHIC DESIGN ILLUSTRATION MOTION GRAPHICS

During my senior year of college, I was one of two designers on the Marketing team for George Fox University Student Activities. I worked cross-functionally with external collaborators to market events through photography, video, social media, and display graphics to promote all the great events that George Fox University has to offer.

Design print and digital assets for over 20 student activity events throughout the school year. Create illustrations to be used throughout all promotional material.
Designing marketing material that feels cohesive to the wide variety of events, as well as, the Student Activities brand.
Create eye-catching graphics that promote all 23 events George Fox Student Activities has to offer while boosting attendance by an average of 10 students.

Conceptualization

For every design, I want to make sure that an idea makes sense and is easy to follow. For that reason, I need to sketch out ideas and test with individuals to get an understanding of what everyone else sees. Not just my own biases. This was the repeated process for all 23 school events.

Finalization

Once the concept has gone through revisions and received its final approval, I move on to preparing multiple files for both print and digital mediums. This typically included but was not limited to posters, tv screens, social promotions, event rule books, table displays, etc.