Staterra

LOGO DESIGN BRANDING MOTION GRAPHICS

Staterra is a sustainable farming system developed by scientists from Oregon State University, Intel, IBM, and other organizations. I had the opportunity to work with a design team to develop a brand identity system for the company, as well as, various graphic assets to be used across multiple marketing platforms.

My responsibilities were to design the editorial layout, and illustrations on the pages, and to create iconography.
Design a logo and branding system that visually generates interest with stakeholders in joining a cause and mission of the environmental farming system.
Create a logo mark and various graphic assets that stand out among other competitors to captivate interest and lead to investment into the project.

Mood board

Like every project, getting the look and feel is important in connecting success with other companies and standing out from the competition. For this reason, our team created a mood board that visually gave us an idea of where we wanted to take the brand.

Brand Color Scheme

Our team wanted to choose colors that directed attention to the environment while evoking fun in learning about the project. Because of this, we chose light colors of green, orange, and tan. Green is our mind’s eye color of nature. It symbolizes growth, harmony, freshness, and fertility. Orange is that of enthusiasm, fascination, happiness, creativity, and determination. Finally, a hint of tan brings light and joy to the mind and creates excitement for the project.